Igniting the Flame: Behind the Merchant’s Flame Release
Entry Date:
April 10, 2025
Entry by:
Jimmy McLellan
Expedition:
The Merchant's Flame
Remarks:
At Wildfire, every bottle tells a story — and Merchant’s Flame might just be our boldest chapter yet.
This limited-edition release was born from a fascination with old trade routes — the forgotten paths carved by spice merchants, adventurers, and explorers who chased flavour across continents. We wanted to capture the heat of exploration, the kind of experience that feels both ancient and immediate: smoky spice drifting from market stalls, citrus bursting on the tongue under coastal sun, the comforting warmth of firelight after a long journey.
Merchant’s Flame is the result — a vivid, spiced gin that balances the brightness of blood orange with the smouldering complexity of long pepper. It’s bold but balanced, exotic yet deeply drinkable. A gin that evolves on your palate and lingers like the final embers of a shared fire.
The Spirit in the Box
With every Wildfire release, we don’t just send a bottle — we send an experience.
Inside this edition, you’ll receive:
A 70cl bottle of Merchant’s Flame
Crafted in small batches in Scotland, this is a gin made for those who chase flavour with curiosity.
Key botanicals include:
- Blood Orange – Bright, juicy, and slightly tangy
- Long Pepper – Warm, earthy, smoky, and floral
- Angelica & Allspice – Deep, grounding spices for richness and balance
Expect a vibrant citrus nose, a spicy-sweet palate, and a slow-building heat that leaves a lingering, peppery glow.
Premium Tasting & Cocktail Cards
Printed on textured matte card, each one offers a tactile, visual, and flavour-led journey:
- The Origin Card — Ingredient spotlight, tasting notes, and the story behind Merchant’s Flame
- The Botanical Card — A beautifully visual breakdown of key ingredients and their roles
- Two Original Cocktails — Created in-house to highlight the gin’s flavour arc:
- The Merchant’s Sting – A golden-hour twist on the Bee’s Knees, spiked with honey, citrus, and a flicker of heat
- The Adventurer’s Mary – A bold, brunch-ready reimagining of the Bloody Mary, rich with smoke, citrus, and spice
Where It’s Meant to Be Enjoyed
Merchant’s Flame is for the golden hours — those quiet, flickering moments when the day begins or winds down.
It’s best enjoyed:
- On a coastal clifftop, wrapped in a jacket, watching the sea catch fire from a setting sun.
- By a campfire, deep in the woods, surrounded by smoke, laughter, and good stories.
- At your table, shared with friends over a late brunch or a fiery evening meal.
- Alone, notebook in hand, music low, letting the warmth linger while your thoughts roam far from home.
Like every Wildfire edition, this release is designed to bring the wild back into everyday moments. To remind us that there’s adventure in stillness, ritual in flavour, and meaning in what we choose to pour.
Follow the Flame
Every detail — from the botanicals to the cocktail pairings to the limited-edition artwork — is part of the journey we’re crafting. And while each release is unique, the spirit remains the same:
Exploration. Intention. Fire.
Merchant’s Flame is our tribute to the global flavour trails and to those who still follow them — in life, in taste, in spirit.
🔥 This is a limited release. Once it’s gone, it’s gone. But the next adventure is always on the horizon.
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End of log entry.
Read more from the Logbook.
Cocktail Alchemy: The Merchant’s Sting
Expedition:
The Merchant's Flame
Entry Date:
April 9, 2025
The Merchant's Bloody Flame: A fiery, citrusy take on the Bloody Mary
Expedition:
The Merchant's Flame
Entry Date:
April 8, 2025
The Wild World of Botanicals – Beyond Juniper
Expedition:
The Merchant's Flame
Entry Date:
February 16, 2025
The Story Behind The Merchant’s Flame: A Journey of Spice, Adventure, and Bold Flavour
Expedition:
The Merchant's Flame
Entry Date:
February 10, 2025
The Fiery History of Long Pepper: The Spice That Traveled the World
Expedition:
The Merchant's Flame
Entry Date:
February 7, 2025

Charting our course
No two batches are the same. Each gin is a fleeting adventure, capturing unique botanicals and stories in every sip.

Outfitting the expedition
Whether it’s a fireside G&T, a standout gift, or a shared moment, Wildfire turns every occasion into something unforgettable.

Embark on the journey
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